Diversity Equity & Inclusion 101 for Marketing & BD Professionals
Diversity, Equity and Inclusion (DEI) have long been priorities for organisations, but there is now an increased level of expectation and urgency from colleagues and clients to make progress. Marketing & Business Development practitioners have an important, but often overlooked, role to play in hardwiring DEI into client interactions and internal and external communications. Standing out from the crowd in a way that is authentic and credible and avoiding falling into the traps of lip service or virtue signalling, requires a strong foundation of DEI knowledge and practical skill.
What will participants learn?
Our workshop for Marketing & Business Development practitioners is highly engaging and interactive. We explore the shifting DEI landscape and its impact on the expectations of clients and prospective hires and consider evidence linking DEI to business performance. Our strong focus on best practice and practical tips ranges from inclusive language and imagery and working with DEI data through to managing DEI content in proposals and pitches in an honest, authentic and impactful way.
This workshop is relevant to Marketing & BD colleagues, of any seniority.
Increase your understanding of the importance of DEI as a business imperative
Deepen your knowledge of the changing DEI landscape and how this has impacted the expectations of your people, clients and prospective hires
Find out about the common DEI pitfalls in communications and client engagement, and how to avoid them
Explore best practice when communicating about DEI
Identify new opportunities to engage your people, clients and prospective hires through strategic and authentic communications on DEI
Evidence of the value of DEI from the standpoint of people, clients, brand and performance
The changing landscape: A quick-fire summary of the factors driving urgency around DEI
The importance of purpose and impact: Elevating DEI commitments and successes to enhance your brand
Practical steps to hardwire DEI into key Marketing & BD processes and decisions, avoiding common pitfalls
Getting it right, best and next practice on internal and external communication: Key principles of inclusive language, inclusive imagery and accessibility
Reflections and commitments to take away
Inclusive Group will work with you to understand the context for your workshop. This involves a 20-minute discovery call where we explore:
The background and ‘cultural norms’ of this topic in your organisation
An overview of the participant group(s)
Scenarios or examples relevant to your organisation that we can use during the workshop
Anything else pertaining to the successful delivery of the workshop
Virtual delivery via Inclusive Group Zoom or your own platform
In-person delivery at your office or offsite venue (travel expenses will apply)
Suitable for up to 25 participants
Customisation of workshop content is available (design fee will apply)
Please contact us to discuss how this workshop will complement your current EDI activity
Talk to us about our additional learning tools, such as nudges, videos and podcasts, to deepen and extend your participants’ understanding and application of this topic.