top of page
solutions-new-banner.jpg

Diversity Equity & Inclusion 101 for Marketing & BD Professionals

Course Introduction

Diversity, Equity and Inclusion (DEI) have long been priorities for organisations, but there is now an increased level of expectation and urgency from colleagues and clients to make progress. Marketing & Business Development practitioners have an important, but often overlooked, role to play in hardwiring DEI into client interactions and internal and external communications. Standing out from the crowd in a way that is authentic and credible and avoiding falling into the traps of lip service or virtue signalling, requires a strong foundation of DEI knowledge and practical skill.

What will participants learn?

Our workshop for Marketing & Business Development practitioners is highly engaging and interactive. We explore the shifting DEI landscape and its impact on the expectations of clients and prospective hires and consider evidence linking DEI to business performance. Our strong focus on best practice and practical tips ranges from inclusive language and imagery and working with DEI data through to managing DEI content in proposals and pitches in an honest, authentic and impactful way.

This workshop is relevant to Marketing & BD colleagues, of any seniority.

Key Objectives

Layer 2.png

Increase your understanding of the importance of DEI as a business imperative

Layer 2.png

Deepen your knowledge of the changing DEI landscape and how this has impacted the expectations of your people, clients and prospective hires

Layer 2.png

Find out about the common DEI pitfalls in communications and client engagement, and how to avoid them

Layer 2.png

Explore best practice when communicating about DEI

Layer 2.png

Identify new opportunities to engage your people, clients and prospective hires through strategic and authentic communications on DEI

Content

Layer 2.png

Evidence of the value of DEI from the standpoint of people, clients, brand and performance

Layer 2.png

The changing landscape: A quick-fire summary of the factors driving urgency around DEI

Layer 2.png

The importance of purpose and impact: Elevating DEI commitments and successes to enhance your brand

Layer 2.png

Practical steps to hardwire DEI into key Marketing & BD processes and decisions, avoiding common pitfalls

Layer 2.png

Getting it right, best and next practice on internal and external communication: Key principles of inclusive language, inclusive imagery and accessibility

Layer 2.png

Reflections and commitments to take away

Participants will:

quote-bg.png

Working with
Inclusive Group

Inclusive Group will work with you to understand the context for your workshop. This involves a 20-minute discovery call where we explore:

list item transparent.png

The background and ‘cultural norms’ of this topic in your organisation

list item transparent.png

An overview of the participant group(s)

list item transparent.png

Scenarios or examples relevant to your organisation that we can use during the workshop

list item transparent.png

Anything else pertaining to the successful delivery of the workshop

Details

Layer 2.png

Virtual delivery via Inclusive Group Zoom or your own platform

Layer 2.png

In-person delivery at your office or offsite venue (travel expenses will apply)

Layer 2.png

Suitable for up to 25 participants

Layer 2.png

Customisation of workshop content is available (design fee will apply)

Layer 2.png

Please contact us to discuss how this workshop will complement your current EDI activity

Follow-Up

Layer 2.png

Talk to us about our additional learning tools, such as nudges, videos and podcasts, to deepen and extend your participants’ understanding and application of this topic.

bottom of page